Ubisoft has a new official logo

Star Lord

One thing that is easy to ignore and underestimate is the logo and the official features of big companies. This is a key detail for content recognition, advertising, and even affect product impressionability which is a big deal for someone trying to sell them. Also remember just how much these things meant when we were kids who did not understand the business side of gaming but just sucked in the sounds and pictures at each launch of the game.

Ubisoft understands it very well, so they have decided on the fourth third official change of logo since its foundation and presented their latest logo through the official blog. They retained the recognizable spiral introduced in 2003, but in a more modern minimalistic and monochrome style. In their blog you can read the full idea behind the logo, but in short, it should represent the human enthusiasm, curiosity, and craving of madness that characterizes Ubisoft.

Tagged with: Gaming in 2017, Ubisoft

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Replies • 473

Suléimano

Casual

Is the simplistic logo like a some sort of symbolism to portray the shell of their former self? Or maybe it's the fact that they are starting to downgrade even their own company logo?

Zupe00

Interstellar

Not a big change, they basically inverted the colors from the most recent logo (with added transparency). It looks good I guess, though I'm not sure how that represents the "human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for"